Nothing is impossible for a brave creativity
Not always a picture has more value than a thousand words. Sometimes, words are everything. A single phrase can symbolize a thousand ideas, people and stories, and capture in their lyrics the strength, courage and spirit of the greatest dream.
Nowadays, it is easy to hear that nothing is impossible, that there are no limits (much less for creativity) and that human beings can achieve everything. But there was a time when creativity and ideas were totally enclosed within the walls of prudence. It was not easy to take a step further, risk and expose yourself to fail; to be the one who spread the wings and took off when no one dared to fly.
Come to the edge.
We might fall.
Come to the edge.
It’s too high!
COME TO THE EDGE!
And they came,
And he pushed,
And they flew.
“Come to the Edge” by Christopher Logue
In 1981, during the presentation of Saatchi & Saatchi’s annual report, this poem by Christopher Logue was included as a source of inspiration and a roadmap for creativity. It was difficult and complex times for advertising inventiveness, when the old was no longer valid, but the new was a mysterious stranger from who was better to distrust.
In an era like that, full of challenges for advertising agencies, an innovative and, above all, courageous business character was necessary. “Come to the Edge” represented this way of thinking and gave wings to a new creativity; a creativity for which nothing is impossible.
The words “Nothing is Impossible” have been recorded since then in the heart of Saatchi & Saatchi, in his team, in his subsidiaries around the world, in his creative philosophy, and even, literally, in the steps of entry to the London office. Namely, in our team we know it well, everything is impossible until you discover how to do it 😉