Publicis Groupe opens office in Barcelona
Recently the transfer of the agencies that are part of Publicis Groupe in Barcelona to the new office located on Aragó 385 Street has been completed. This way culminates the process that began in Madrid in May 2018 for the integration of all the group’s agencies.
In recent months, the group has accelerated its positioning “The Power of One”, breaking silos to offer its customers all the capabilities of the group. It is a working model that puts clients at the center of the organization to offer personalized services tailored to their needs. The organization and the work process have been transformed, placing technology and consumer knowledge based on the data as the backbone of the company, transforming the organizational model from an agency holding to an interconnected, flexible, modular and dynamic platform.
The new building houses more than 150 employees of the Publicis Groupe agencies in Barcelona: the media agencies of Publicis Media, Zenith, Starcom, Blue 449 and Performics, the creative agencies of Publicis Comunication: Saatchi & Saatchi, Prodigious and Proximedia, as well as resources of the Re:sources shared services for the group.
The building, exclusively occupied by Publicis Groupe agencies, has 6 floors and, as in Madrid, has a collaborative space for knowledge transfer at Café Marcel, named this way in honour of the founder of Publicis Groupe, Marcel Bleustein-Blanchet. In addition, it has a shared space of meeting rooms called Publicis Drugstore, in memory of the Publicis Drugstore of the Champs-Elysées social headquarters in Paris. The new offices also have areas of internal collaborative work in the plants that each agency occupies, as well as a shared space for the employees of the group.
The new space will accelerate the interaction of agency teams to work as an interconnected platform under the concept of “The Power of One”, putting clients at the center of the organization and offering them solutions with specialized professionals from the different agencies of the group.